Recession Scapegoat


Thomas Yau, ‘star’ of the Halifax commercial -“I’m into something good” - has become a scapegoat for the current recession, ROCKFLOUR reveals.

Almost 50 000 letters have been written to the Advertising Principles Agency venting their anger over the one-minute commercial.

One viewer from Bradford wrote:

‘Frankly I just don’t know who to blame. That commercial however embodies everything that is wrong; it’s a farce. When I see it on TV I literally feel like my brain is hemorrhaging. The cheeky b*****d has the temerity to sing ‘we’re into something good’. Are they balls!’

The Advertising Principles Agency recently released a statement:

‘There is a growing antipathy towards the Halifax advert especially in light of the credit crunch. We appreciate the commercial is beyond annoying but we simply don’t have the power to ban it. Please stop sending Mr. Yau hate mail and forward it to the Halifax marketing team instead’.

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